May 2020 Social Marketing Report Brazil

Social Marketing Report


May 2020


Check out the May 2020 social media report for Brazil! It has key social media marketing information for anyone doing business in Brazil. You can see Top Facebook brands like Caixa, growth rates and this month's top social media content by McDonald's, netflixbrasil or Netflix Brasil !

Social Media Statistics for the top 20 brands in Brazil

Average Response Rate

Response Rate / Relative Growth
  • 48 % /

  • 15 % /

Interaction types on Twitter

87 %
8 %
5 %

Facebook stats for May 2020 in Brazil

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Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 282 455 003
Sum of Fans 229 871 588
Sum of Fans 215 073 310
Sum of Fans 187 400 371
Fmcg Food
Sum of Fans 172 235 732
Data is from the total number of Local Fans for the largest 200 pages in Brazil by Fan count

Top Brazil Facebook Posts in May 2020

Twitter stats for May 2020 in Brazil

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Fastest-Growing Twitter Profiles in Brazil

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Brazil Twitter Posts in May 2020

YouTube stats in May 2020 in Brazil

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Top 5 Brands on YouTube by Average Interaction per 1k Fans in May 2020

Top Brazil YouTube Videos in May 2020

  • 1

    Netflix Brasil

    shared Video

    8th May, 2020

    Camila Mendes aprende gírias da língua Portuguesa | Netflix…

    Camila Mendes é filha de pais brasileiros e sabe um pouco de…

    most engaging photo
    • Total Interactions139 203

      • 134 795

      • Dislikes495

      • Comments3 913

    • 20.53 

    • Views1 126 332

  • 2
  • 3

Data Range: 30th April, 2020 to 30th May, 2020

Copyright Socialbakers, © 2020

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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