May 2018 Social Marketing Report Colombia

Social Marketing Report

Colombia

May 2018

Socialbakers

Check out the May 2018 social media report for Colombia! It has key social media marketing information for anyone doing business in Colombia. You can see Top Facebook brands like MercadoLibre.com, growth rates and this month's top social media content by Netflix, DELAESPRIELLALawyers or Movistar Colombia !

Social Media Statistics for the top 20 brands in Colombia

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 1 206 145 /

  • 446 332 /

  • 78 961 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 183 /

  • 166 /

  • 16 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 70 523 /

  • 4 755 /

  • 4 067 /

Average Response Rate

Response Rate / Relative Growth
  • 48 % /

  • 21 % /

Interaction types on Twitter

Likes
70 %
Retweets
18 %
Replies
12 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for May 2018 in Colombia

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Top 5 Industries on Facebook

Retail
Sum of Fans
Sum of Fans 20 549 158
Fashion
Sum of Fans 20 514 442
Fmcg Food
Sum of Fans 15 439 748
Services
Sum of Fans 13 271 989
Alcohol
Sum of Fans 10 022 453
Data is from the total number of Local Fans for the largest 200 pages in Colombia by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Colombia Facebook Posts in May 2018

Twitter stats for May 2018 in Colombia

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Fastest-Growing Twitter Profiles in Colombia

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Colombia Twitter Posts in May 2018

YouTube stats in May 2018 in Colombia

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Colombia

Top 5 Brands on YouTube by Average Interaction per 1k Fans in May 2018

Top Colombia YouTube Videos in May 2018

  • 1
    PAGE_NAME

    Movistar Colombia

    shared Video

    22nd May, 2018

    ¡La televisión ha muerto!

    Descubre una nueva forma de disfrutar los contenidos que más te…

    most engaging photo
    • Total Interactions9 100

      • 3 157

      • Dislikes4 995

      • Comments948

    • 204.84 

    • Views1 147 393

  • 2
    Unlock
  • 3
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Data Range: 30th April, 2018 to 30th May, 2018

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Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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