August 2019 Social Marketing Report Germany

Social Marketing Report


August 2019


Check out the August 2019 social media report for Germany! It has key social media marketing information for anyone doing business in Germany. You can see Top Facebook brands like Amazon Prime Video, growth rates and this month's top social media content by Women's Best, Bethesda Deutschland or eBay Kleinanzeigen – WG !

Social Media Statistics for the top 20 brands in Germany

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 1 470 553 /

  • 229 185 /

  • 315 265 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 163 /

  • 51 /

  • 8 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 58 615 /

  • 20 733 /

  • 26 976 /

Average Response Rate

Response Rate / Relative Growth
  • 83 % /

  • 100 % /

Interaction types on Twitter

89 %
7 %
5 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for August 2019 in Germany

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Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 64 963 020
Sum of Fans 44 539 208
Sum of Fans 26 956 581
Fmcg Food
Sum of Fans 21 867 787
Sum of Fans 13 531 427
Data is from the total number of Local Fans for the largest 200 pages in Germany by Fan count

Top Germany Facebook Posts in August 2019

Twitter stats for August 2019 in Germany

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Fastest-Growing Twitter Profiles in Germany

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Germany Twitter Posts in August 2019

YouTube stats in August 2019 in Germany

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Germany

Top 5 Brands on YouTube by Average Interaction per 1k Fans in August 2019

Top Germany YouTube Videos in August 2019

  • 1

    eBay Kleinanzeigen – WG

    shared Video

    1st August, 2019

    Willst du?

    Unser eBay Kleinanzeigen Account: …

    most engaging photo
    • Total Interactions21 441

      • 19 157

      • Dislikes1 140

      • Comments1 144

    • 80.69 

    • Views1 108 466

  • 2
  • 3

Data Range: 31st July, 2019 to 30th August, 2019

Copyright Socialbakers, © 2019

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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