July 2019 Social Marketing Report Germany

Social Marketing Report


July 2019


Check out the July 2019 social media report for Germany! It has key social media marketing information for anyone doing business in Germany. You can see Top Facebook brands like Samsung, growth rates and this month's top social media content by Netflix, Audi or eBay Kleinanzeigen – WG !

Social Media Statistics for the top 20 brands in Germany

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 1 446 143 /

  • 226 412 /

  • 311 037 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 163 /

  • 44 /

  • 8 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 62 134 /

  • 21 098 /

  • 23 294 /

Average Response Rate

Response Rate / Relative Growth
  • 84 % /

  • 100 % /

Interaction types on Twitter

89 %
6 %
5 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for July 2019 in Germany

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Top 5 Industries on Facebook

Sum of Fans
Sum of Fans 64 598 776
Sum of Fans 44 383 319
Sum of Fans 26 488 316
Fmcg Food
Sum of Fans 21 837 160
Sum of Fans 12 652 499
Data is from the total number of Local Fans for the largest 200 pages in Germany by Fan count

Top Germany Facebook Posts in July 2019

Twitter stats for July 2019 in Germany

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Fastest-Growing Twitter Profiles in Germany

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top Germany Twitter Posts in July 2019

YouTube stats in July 2019 in Germany

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Germany

Top 5 Brands on YouTube by Average Interaction per 1k Fans in July 2019

Top Germany YouTube Videos in July 2019

  • 1

    eBay Kleinanzeigen – WG

    shared Video

    18th July, 2019


    Die eBay Kleinanzeigen WG steht Kopf. Ein unerwarteter Kuss im…

    most engaging photo
    • Total Interactions14 772

      • 12 760

      • Dislikes461

      • Comments1 551

    • 56.89 

    • Views667 418

  • 2
  • 3

Data Range: 30th June, 2019 to 30th July, 2019

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Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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