March 2018 Social Marketing Report Japan

Social Marketing Report

Japan

March 2018

Socialbakers

Check out the March 2018 social media report for Japan! It has key social media marketing information for anyone doing business in Japan. You can see Top Facebook brands like Glico, growth rates and this month's top social media content by ソフトバンク(SoftBank), au or Nintendo 公式チャンネル !

Social Media Statistics for the top 20 brands in Japan

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 197 510 /

  • 1 231 872 /

  • 113 694 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 260 /

  • 20 079 /

  • 25 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 16 119 /

  • 333 105 /

  • 5 541 /

Average Response Rate

Response Rate / Relative Growth
  • 60 % /

  • 8 % /

Interaction types on Twitter

Retweets
63 %
Likes
36 %
Replies
0 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for March 2018 in Japan

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Top 5 Industries on Facebook

Ecommerce
Sum of Fans
Sum of Fans 11 742 673
Auto
Sum of Fans 2 808 667
Services
Sum of Fans 2 525 452
Retail
Sum of Fans 2 477 147
Retail Food
Sum of Fans 1 683 589
Data is from the total number of Local Fans for the largest 200 pages in Japan by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Japan Facebook Posts in March 2018

Twitter stats for March 2018 in Japan

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Fastest-Growing Twitter Profiles in Japan

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Japan Twitter Posts in March 2018

YouTube stats in March 2018 in Japan

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

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Fastest-Growing YouTube Channels in Japan

Top 5 Brands on YouTube by Average Interaction per 1k Fans in March 2018

Top Japan YouTube Videos in March 2018

  • 1

    スプラトゥーン2 [Nintendo Direct 2018.3.9]

    【ウェブサイト】 http://www.nintendo.co.jp/switch/aab6a/index.html …

    most engaging photo
    • Total Interactions11 227

      • 10 972

      • Dislikes255

      • Comments0

    • 14.49 

    • Views943 902

  • 2
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  • 3
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Data Range: 28th February, 2018 to 30th March, 2018

Copyright Socialbakers, www.socialbakers.com © 2018

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.

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