July 2015 Social Marketing Report Sweden

Social Marketing Report

Sweden

July 2015

Socialbakers

Check out the July 2015 social media report for Sweden! It has key social media marketing information for anyone doing business in Sweden. You can see Top Facebook brands like SAS, growth rates and this month's top social media content by SJ AB !

Social Media Statistics for the top 20 brands in Sweden

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 275 519 /

  • 18 522 /

  • 6 173 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 24 /

  • 89 /

  • 1 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 11 711 /

  • 1 751 /

  • 38 /

Average Response Rate

Response Rate / Relative Growth
  • 80 % /

  • 43 % /

Interaction types on Twitter

Replies
45 %
Likes
39 %
Retweets
15 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for July 2015 in Sweden

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Top 5 Socially Devoted Brands on Facebook

Top Sweden Facebook Posts in July 2015

Twitter stats for July 2015 in Sweden

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Fastest-Growing Twitter Profiles in Sweden

Top 5 Most Socially Devoted Brands on Twitter

YouTube stats in July 2015 in Sweden

Top 5 YouTube Brands by Subscribers

Total Subscribers

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Fastest-Growing YouTube Channels in Sweden

Data Range: 30th June, 2015 to 30th July, 2015

Copyright Socialbakers, www.socialbakers.com © 2015

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.