December 2017 Social Marketing Report Switzerland

Social Marketing Report

Switzerland

December 2017

Check out the December 2017 social media report for Switzerland! It has key social media marketing information for anyone doing business in Switzerland. You can see Top Facebook brands like NVIDIA GeForce Deutschland, growth rates and this month's top social media content by Jo's Style, NetflixDE or Netflix Deutschland, Österreich und Schweiz !

Social Media Statistics for the top 20 brands in Switzerland

Average Number of Fans / Followers

Number of Fans / Relative Growth
  • 170 427 /

  • 61 098 /

  • 10 173 /

Average Number of Admin Posts

Number of Posts / Relative Growth
  • 46 /

  • 726 /

  • 5 /

Average Number of Interactions

Number of Interactions / Relative Growth
  • 9 002 /

  • 6 057 /

  • 1 179 /

Average Response Rate

Response Rate / Relative Growth
  • 78 % /

  • 28 % /

Interaction types on Facebook

Reactions
77 %
Comments
12 %
Shares
11 %

Facebook Post Types

Video
52 %
Photo
33 %
Link
15 %
Poll
0 %
Other
0 %

Interaction types on Twitter

Likes
85 %
Retweets
12 %
Replies
3 %

Content Behavior by Social Platform for TOP20 Brands

How to read this graph?

Facebook stats for December 2017 in Switzerland

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Fastest-Growing Facebook Pages in Switzerland

Top 5 Brands on Facebook by Average Post Interactions per 1k Fans

Top 5 Industries on Facebook

Ecommerce
Sum of Fans
Sum of Fans 1 313 220
Services
Sum of Fans 713 377
Auto
Sum of Fans 617 818
Fashion
Sum of Fans 562 680
Retail
Sum of Fans 560 855
Data is from the total number of Local Fans for the largest 200 pages in Switzerland by Fan count

Top 5 Socially Devoted Brands on Facebook

Top Switzerland Facebook Posts in December 2017

Twitter stats for December 2017 in Switzerland

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Fastest-Growing Twitter Profiles in Switzerland

Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

Top 5 Most Socially Devoted Brands on Twitter

Top Switzerland Twitter Posts in December 2017

YouTube stats in December 2017 in Switzerland

Top 5 YouTube Brands by Uploaded Video Views

Total Uploaded Video Views

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Fastest-Growing YouTube Channels in Switzerland

Top 5 Brands on YouTube by Average Interaction per 1k Fans in December 2017

Top Switzerland YouTube Videos in December 2017

Data Range: 1st December, 2017 to 31st December, 2017

Copyright Socialbakers, www.socialbakers.com © 2017

Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page.

  • Total Followers

    The sum of all Twitter Followers for a monitored profile.

  • Total Subscribers

    Users who choose to actively receive updates for a selected YouTube Profile.

  • Admin Posts

    The number of posts made by a profile during a selected time range.

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter.

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range.

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range.

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc.

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.