Social Media Reports

December 2020 Social Marketing Report Switzerland

Social Marketing Report

Switzerland

December 2020

Socialbakers

Check out the December 2020 social media report for Switzerland! It has key social media marketing information for anyone doing business in Switzerland. You can see Top Facebook brands like Red Bull, growth rates and this month's top social media content !

Social Media Statistics for the top 20 brands in Switzerland

Interaction types on Twitter

Likes
81 %
Retweets
13 %
Replies
6 %

Facebook stats for December 2020 in Switzerland

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Top 5 Industries on Facebook

Services
Sum of Fans
Sum of Fans 3 941 953
Fashion
Sum of Fans 2 398 360
Retail
Sum of Fans 2 369 332
Ecommerce
Sum of Fans 1 623 000
Beauty
Sum of Fans 1 595 871
Data is from the total number of Local Fans for the largest 200 pages in Switzerland by Fan count

Twitter stats for December 2020 in Switzerland

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Top 5 Brands on Twitter by Average Post Interactions per 1k Fans

YouTube stats in December 2020 in Switzerland

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Top 5 Brands on YouTube by Average Interaction per 1k Fans in December 2020

Data Range: 30th November, 2020 to 30th December, 2020

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Glossary & Metrics Overview

  • Total Fans

    The sum of all Fans of a particular Facebook Page

  • Total Followers

    The sum of all Twitter Followers for a monitored profile

  • Total Subscribers

    The sum of all Twitter Followers for a monitored profile

  • Admin Posts

    The number of posts made by a profile during a selected time range

  • Socially Devoted

    The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

  • Response
    Time

    The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

  • Response
    Rate

    The percentage of user Posts (or questions) the monitored Page responded to during a selected time range

  • AMIQ

    The total number of questions answered minus total ignored questions to the brand.

  • Interactions

    Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

  • Interactions per 1k Fans

    Calculated as the sum of all daily interactions per 1000 fans during the last 30 days.