- Digicel, wanted to increase engagement, awareness and likeability across its 32 markets in the Caribbean, Central America and Pacific - especially at a time when it is transforming from a pure mobile operator into a total communications and entertainment provider.
- Digicel knew that achieving this goal meant they had to have a robust social media strategy and presence across all its markets. This led Digicel to partnering with social media analytics experts, Socialbakers to help them achieve their goals.
- And that they did. Socialbakers provided Digicel with needed insights into how its social media strategy is performing, monitored progress against its KPIs, and developed ways to improve its social media marketing effectiveness.
- Within one year of using Socialbakers, Digicel smashed its KPIs by improving its share of voice in its key markets and increasing the effectiveness of its content. This meant 145% increase in Engaged Users, 259% increase in Organic Post Reach and 126% increase in Promoted Post Reach.
“With the analytics in Socialbakers, it’s easier than ever before to monitor our performance and assess what's working with our audiences.”
Head of Digital, Digicel
Key to this transformation also was becoming a loved brand on social media – where its customers live – so having a robust social media strategy packed with unique and engaging content was critical to the team. And that’s where Socialbakers came in.
A Smarter Approach to Social Media
Understanding Your Audience With Data
Digicel has been able to create content that truly engages its community and stands out against the competition. "We are able to create stories that our audience love, helping us build meaningful relationships across platforms and cut through the competition," Donovan adds.
Creating exceptional content has allowed Digicel to increase engagement massively, while at the same time reducing costs and enhancing reach. "It's amazing to see how creating and investing in the right content can have a positive chain reaction on other valuable metrics. Data has played a key role in helping us identify our best posts so we can continuously recreate success."