Instagram vs. Facebook Report: Key Trends You Need to Know
Based on Socialbakers Q3 2019 data, the rise of Ecommerce and Social Commerce is something that marketers need to leverage or they'll be left behind.
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Key Holiday Marketing Trends & Infographics
Discover the most interesting holiday marketing trends from last year. These trends cover holiday discounts, giveaways, commercials, and much more.
Free Social Media Holiday Calendar Download | Socialbakers
Take advantage of this content calendar to plan effective holiday social campaigns during this festive season.
How Socialbakers Helped a Top Beauty Brand Boost Sales by 50%
A top beauty brand used Socialbakers’ AI insights to increase daily engaged users by 264% and 458% on two separate campaigns.
Social Keepers: Interactions Boosted 1,500%
How the teams at Social Keepers, a leading MENA influencer communication agency, expertly manage social media strategies for a diverse portfolio of clients.
How Socialbakers Helped a Retail Giant Achieve an 80% Higher CTR
Content personalization is key. When a brand knows their personas and interests, positive results don’t have to cost so much.
Key Social Media Trends – Full Q2 2019 Report
Based on Socialbakers Q2 2019 data, marketers who aren’t putting most of their efforts into paid social media campaigns have fallen behind the rest of the competition.
FrieslandCampina: Boosting Content Engagement by 86% With Socialbakers
How FrieslandCampina used Socialbakers’ deep content intelligence to deliver an interactive content strategy to the brand NOYNOY’s family-oriented audience.
McDonald's KSA: 61% Faster Responses With Socialbakers
How McDonald’s KSA and their agency Ethos Interactive led the industry in community management for 5 consecutive quarters on Twitter.
Must-Know Ramadan Marketing Trends in 2019
Learn everything you need to know to build an audience-first Ramadan social media strategy to drive authentic engagement in this exclusive report.
European Parliament Elections: The Full Social Media Report
Social media has become an integral part of political campaigns. Now, with the European Parliament Elections of 2019 uniting over half a million people in electing the 751 members this weekend, Socialbakers turns to the…
Must-Know Influencer Trends for 2019: The Complete Report
Influencer marketing has been the go-to strategy for brands across industries and regions. The trend of sponsored content has grown by 133% over the course of last year, and at the end of Q1 in 2019 almost 25,000…
Trussardi: 83% Increase in Link Clicks for an Instagram-driven Product Launch
How Italian fashion house Trussardi leverages Socialbakers’ integrated insights to manage social media campaigns – from strategy to attribution.
Eurosport: Productive Social Media Marketing with Socialbakers’ All-In-One Solution
How Eurosport uses Socialbakers to optimize social media management and publishing across 50 of their social media profiles.
Deliver Exceptional Social Experience with Agile Social Media Publishing
This is the social media publishing tool you need to deliver an exceptional social experience. Define team responsibilities, improve workflow, and grow new relationships on social.
How ASUS Improved Global Decision-Making With Socialbakers
ASUS improved its global decision-making by partnering with Socialbakers to coordinate its many local teams and equip them with the actionable insights they needed. Here’s how
How La Redoute and Socialbakers Collaboration Resulted in a 40% Increase in Turnover
Top French online retailer La Redoute increased turnover by 40% with a new social media marketing strategy. Here's how they did it.
Most Important Social Media Trends to Remember in 2019
Don't have a crystal ball to look into the future? Neither do we. But what we do have is data to predict what will be big in 2019!
How to Leverage Influencer Marketing for Your Business on Social Media
Refine your social media influencer marketing strategy. Understand the Instagram algorithm, track key metrics, and tap into the best influencer marketing tools.
Personalized Marketing Made Easy with Social Media Audience Analysis
Simplify your social media audience analysis with high-quality persona profiles for impactful, personalized marketing.
Understand Your Digital Communities Better with Facebook Audience Insights and Socialbakers
Pair Facebook Insights with Socialbakers for quality audience analysis data early on to easily create impactful, personalized content.
How an American Industry Leader Boosted Influencer Engagement by 48%
A North American fashion leader, ‘Brand X’, wanted to reach their audiences with influencers in key American markets. The challenge was finding the right solution to discover the right influencers, scale influencer…
Your Free Buyer Persona Template
Buyer personas are integral to your audience analysis and defining your marketing strategy, but they can be time-consuming to make. That’s why we made this free to download, easy to use buyer persona template PDF.
Social Media Statistics and Trends - 2018 / Q1
Best marketers make decisions based on data. That's what nearly 10 years of experience working with data have taught us at Socialbakers. We rounded up the most critical social media statistics and trends into one report…
Guide to Mastering Video Content Marketing on Facebook
Videos are one of the best content formats for businesses marketing on Facebook. Why? They have a great potential to reach engage users, create immersive experiences, and are perfect for the increasing number of users…
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[Mobile Version] Guide to Optimizing Your Facebook Advertising Strategy with Competitive Benchmarking
In the increasingly more competitive Facebook advertising landscape, an optimized advertising strategy can make all the difference between reaching your target audience and getting lost in the crowd. How do you fine…
Guide to Optimizing Your Facebook Advertising Strategy with Competitive Benchmarking
In the increasingly more competitive Facebook advertising landscape, an optimized advertising strategy can make all the difference between reaching your target audience and getting lost in the crowd. How do you fine…
Facebook vs. Instagram Advertising: Differences and Best Practices
With a combined audience of over 2.7 billion users, Facebook and Instagram are the go-to platforms for social media advertising. To unlock their full potential and leverage their strengths, marketers need to develop a…
Agencies in the Age of Social: What It Takes to Win Clients Today
Social media marketing has become mass media marketing. Most brands today know that to spend their advertising budget efficiently they have to build their marketing strategies with a social first mindset. Unlike…
Think Social First on Social: Traditional vs Digital Marketing
While traditional reach and frequency-oriented advertising works best on conventional media channels, many marketers still apply this approach to social media. But focusing on these metrics alone means disregarding a…
Social Media Listening vs Analytics - What's The Difference?
Many marketers struggle to differentiate between social media listening and analytics. They mistakenly rely solely on listening for performance insights - meaning that they are analyzing incomplete data and getting an…
How Universities Are Appealing To Millennials On Social Media
Universities face many challenges on social media. One of them is effectively appealing to their audiences, frequently comprised of digital natives that are well-aware of the latest technologies, conversations, and…
The 4 Pillars of Making an Impact on Social Media
Social media is a powerful medium that can unite, inform, and move people. One post can start a chain of events that changes the world. And we all want to create impact in what we do. When it comes to social media,…
How to Use Engagement Metrics for Competitive Analysis
Competitive analytics is a necessary part of social media performance measurement. While private data provides you with valuable information and insights, it is essential to compare yourself against your competitive and…
Guide To Decreasing Ads Costs with Facebook Relevance Score
Although the Relevance Score algorithm has long been used by Facebook to qualify ads, it wasn’t until 2015 that marketers could see the metric in their reporting section. That's why the release of Relevance Score…
Critical Social Media Metrics to Put Your Performance in Context
Measuring the right metrics is the cornerstone of building success on social media. It's not enough to monitor the basics, such as Fan Growth or Interactions/1000 Fans. In order to gain a better understanding of your…
Retail on Social Media: Insights and Benchmarks
This report looks at the Retail industry on Facebook, Instagram and Twitter, charting the quarter-to-quarter changes in a number of key performance metrics and identifying platform insights between Q4 2016 and Q3 2016.
LUSH: Building Authentic Customer Relationships
LUSH is a renowned organic cosmetics company with a strong presence spanning across 50 countries and major social media channels. On Facebook, Twitter, and Instagram, LUSH creates high-quality content to promote their…
GoPro: Creating an Authentic Brand Through User-Generated Content
GoPro's products are a natural fit for social media channels. Through their diverse range of cameras, everyday users are able to create compelling content, sharing their experiences with their network - from live video…
The Essentials to Building Great Content
Learn how to build a great content strategy from the ground up! We've looked at the best performing content across social media and discovered key characteristics that can be applied to any social media strategy. Find…
Amazon: Becoming a Personable Brand
Amazon has grown into one of the largest e-commerce retail brands we know today, operating in the United states and 45 other countries. They have been able to create a human personality for their brand, which is…
Quick Service Restaurants Content Spotlight: Top Campaigns and Posts in Review
See how and why some of our favorite QSR social media campaigns worked so well - with lessons you can apply to your content strategy.
Media and Entertainment Content Spotlight: Top Campaigns and Posts in Review
See how and why some of our favorite media and entertainment social media campaigns worked so well - with lessons you can apply to your content strategy.
FMCG Food and Beverage Content Spotlight: Top Campaigns and Posts in Review
See how and why some of our favorite FMCG social media campaigns worked so well - with lessons you can apply to your content strategy.
Fashion Content Spotlight: Top Campaigns and Posts
See how and why some of our favorite fashion social media campaigns worked so well - with lessons you can apply to your content strategy.
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