Airbnb has grown a huge international community spanning across 5 continents. In contrast to traditional accommodation advertising, Airbnb uses social media to showcase their listings - rather than the destination. By collaborating with their guests and hosts they are able to post authentic content that inspires audiences to book a reservation from any location, whether that's a castle in Ireland or a treehouse in Washington State.
Airbnb has effectively integrated their brand story into all of their social media channels, creating a share based community across digital spaces. We explored their strategy and analyzed their social media performance of the accommodation brand's Facebook and Instagram accounts - between March and August 2016, to find what makes their approach successful. Read how they have captivated audiences around the globe, and start implementing their best practices into your on social media strategy today:
- Discover how to strengthen your brand identity through social media
- See how Airbnb uses Instagram to feature their guests’ experiences
- Get inspired by record breaking social customer care practices
- How to create engaging content by measuring content your audience interacts with most