Through a highly focused campaign, FrieslandCampina was able to tap into that desire for a family game night with its NOYNOY brand, thanks to the deep content intelligence insights from Socialbakers. Their gamification approach skyrocketed social engagement by 86% and led to a 133% boost in overall impressions.
In this study you will find:
- How FrieslandCampina tailored their messaging for both children and parents
- The results that led to a positive ROI
- How you can put the audience at the heart of every decision