This year, the brand leveraged Socialbakers’ AI-powered capabilities, including:
- Content intelligence for data-driven planning
- Audience insights for content relevance and sharp targeting
- Publishing time recommendations for maximum exposure
- Content grading to allocate budget wisely
That increased engagement from the summer campaign led to action beyond social, where there was a 50% increase in sales in the first four days of the campaign.
Download the study to learn more.