How Socialbakers Helped a Top Beauty Brand Boost Sales by 50%

How Socialbakers Helped a Top Beauty Brand Boost Sales by 50%
Comparing a popular beauty retail brand’s 2019 campaigns against their 2018 results, there was a massive uplift across all KPIs. What made the difference?

This year, the brand leveraged Socialbakers’ AI-powered capabilities, including:

  • Content intelligence for data-driven planning
  • Audience insights for content relevance and sharp targeting 
  • Publishing time recommendations for maximum exposure 
  • Content grading to allocate budget wisely
The results for two distinct campaigns were fantastic. Their Ramadan campaign increased daily engaged users by 264%, and their summer campaign did even better, increasing that metric by 458%.

That increased engagement from the summer campaign led to action beyond social, where there was a 50% increase in sales in the first four days of the campaign.

Download the study to learn more.

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