LEGO - Building Valuable Digital Customer Experiences

LEGO - Building Valuable Digital Customer Experiences

LEGO is one of the world’s most valuable global brands and toy makers. They’ve taken that success to social media, and we wanted to find the best social media practices from the toy empire that can be applied to any brand no matter the industry. Socialbakers analyzed the social media performance of LEGO across Facebook, Twitter, YouTube, and Instagram for 2015.

Read this exclusive study to find out:

  • Transform your data into insights and get inspired for content creation
  • Why paid ads are important for generating engagement - and how to get the most out of your budget
  • How this engagement leader enhanced their cross-platform strategy
  • The importance of an effective posting strategy and use of hashtags
  • Learn the optimal description length on Instagram
  • Why social customer care is critical for your social media marketing strategy
  • Discover why it’s important to measure your social success - and that of your competitors’
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