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How to Get Your Paid Social Media in Order (Step by Step) image

How to Get Your Paid Social Media in Order (Step by Step)

Nowadays, paid social media is absolutely essential for businesses. Almost every business invests in facebook ads, instagram ads and other types of digital media buying. It’s the only way to scale your marketing quickly and get the results you need from your efforts. But it’s easy to make mistakes which could end up costing your company millions.

How to
The Top Beauty Brands to Watch Out for on Black Friday image

The Top Beauty Brands to Watch Out for on Black Friday

The Black Friday season can get competitive for any marketer in the beauty industry. You can use this chance to see to utilize tips, and discover new ideas for your Black Friday campaign this year.

Marketing
5 Leading Fashion Brands That Dominated Black Friday  image

5 Leading Fashion Brands That Dominated Black Friday

Fashion brands need to keep the engagement high to out-beat their competitors — especially with today’s fast fashion. It’s a battle to balance high engagement with your audience and maintain post frequency. Fortunately, these fashion brands can be a great model for you to plan out this year’s Black Friday campaigns.

Marketing
Black Friday’s Biggest Retail Brands on Social Media image

Black Friday’s Biggest Retail Brands on Social Media

We’ve all seen the absurd lines outside of retail giants, such as Target and Best Buy. You want to be the marketer who can create engaging posts and potentially persuade your customers to wait in line so they can get those exclusive deals. Use this chance to develop the most engaging Black Friday campaigns to attract more customers this year.

Marketing
4 Electronic Brands Who Rule at Black Friday Marketing image

4 Electronic Brands Who Rule at Black Friday Marketing

Use this opportunity to discover new ideas from the most popular electronic brands for your Black Friday strategy this year. But first, you can take your first step finding out where you stand in our performance quadrant report.

Marketing
How Giant Ecommerce Brands Use Social Media on Black Friday image

How Giant Ecommerce Brands Use Social Media on Black Friday

As a shopper, you’ve seen the long dreadful lines, the crazy shoppers, and the flashy promotions. However, in the last couple of years, the eCommerce industry has made shopping convenient for customers. This year can be your chance to create the best Black Friday campaign this year.

Marketing
How to Use Social Media for PR: A Step-by-step Guide image

How to Use Social Media for PR: A Step-by-step Guide

Social media has evolved into a prime storytelling tool. With the growing digital landscape, brands are now implementing social media into their PR strategy as a means to connect with larger audiences. Now more than ever, customers are using social media to understand and interact with their favorite brands, to generate the buzz that impacts the reach and influence of the brand. Follow these steps to create a social media strategy that aligns with traditional public relations techniques to connect with your ideal audience.

How to
6 Black Friday Marketing Campaign Ideas from Iconic Brands image

6 Black Friday Marketing Campaign Ideas from Iconic Brands

Black Friday campaigns get competitive every year, but this time you have an advantage! Below are the best Black Friday marketing campaigns from the most popular brands. This is your opportunity to get inspired and create a strategic Black Friday campaign to drive up your sales on the most profitable time of the year!

Marketing
Cutting Advertising Costs: Automotive Marketing and Customer Journeys image

Cutting Advertising Costs: Automotive Marketing and Customer Journeys

Like all sectors, the automotive industry is dealing with a rapidly changing social media landscape. 

In 2019, automotive marketing has one of the highest Cost-per click rates in comparison to other industries.Organic reach is decreasing and CPC costs just keep rising, so how can automotive brands keep costs down while identifying and growing customer segments?

Marketing
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