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Facebook Audience Insights and Socialbakers: Your Guide to Better Marketing image

Facebook Audience Insights and…

Facebook audience insights is the bread and butter of any digital marketing campaign..But building a successful ads campaign is more complicated than simply diving in, as errors and poorly researched decisions can quickly deplete your budget.To be successful, you will need to make the most of the tools available to you. Do you stay native? Or should you branch out and invest in paid solutions for your social media management?Read on to find out:

9 Top Social Media Video Tips You Must Know for 2019 image

9 Top Social Media Video Tips You Must…

Social media platforms are a fantastic option to reach millions all around the world. According to Statista, the global revenue forecast for social media platforms in 2019 is estimated to be 39 billion. Businesses have already started to pick up on this and many of them are using social media platforms to their advantage — and guess what?One of the best ways to promote your content on social media channels is through the social media video format.

Fake Social Media Influencers: How to Not Get Scammed image

Fake Social Media Influencers: How to…

Fake social media influencers became a real headache for marketers. Widespread and difficult to identify at first sight, fake influencers keep deceiving brands and costing them millions of dollars in wasteful investments. Want to avoid getting scammed? Discover how to always pair up with the right influencers and generate incredible results from your influencer marketing campaigns.

Nike vs. Snap Influencers: The Data View of the Cases image

Nike vs. Snap Influencers: The Data…

Nike and Snap (previously Snapchat) may not seem alike, but they have one thing in common and that's influencer marketing. What's a deciding success factor for any influencer campaign? It's choosing the right partner! In the case of Nike and Snap, the results of the two campaigns are entirely different, but one thing is clear. Aligning your brand with interests an influencers' audience cares about can create a lasting impact!

How to
8 Killer Tips for Better Social Media Community Management image

8 Killer Tips for Better Social Media…

As a social media community manager, what can you do to help drive business success? One of the best ways is to help cultivate strong customer relationships, build brand loyalty, and help your business retain more customers in the long-term.A strong community becomes a place where customers interact not just with your brand, but with each other - working as free word-of-mouth advertising and a great source of positive reviews.But a social media community doesn’t just spring up overnight. It takes time and hard work to build one. As a social media manager, you’ll have to set up a plan, track the right metrics, and get commenting to get the ball rolling.Luckily, we’re here to help with these tips and tricks for social media community management best practices.

Social Customer Care
Get Inspired with Holiday Marketing Tips from 10 Leading Experts  image

Get Inspired with Holiday Marketing…

It’s that time of year again! Marketers are ramping up for the festive season, and commercial holidays like Black Friday, Cyber Monday, and Single’s Day. We all want to get holiday campaigns right by learning from the best holiday content from last year to getting insight into creating killer Facebook ads, best productivity hacks, efficient posting schedules, and more.

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