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Alcohol Marketing Trends You Need to Know Right Now image

Alcohol Marketing Trends You Need to Know Right Now

When it comes to social media, the alcohol industry knows what they're doing. Despite strict advertising rules and age restrictions, they’ve managed to create engaging content, adopt new formats, create alluring alcohol marketing campaigns, and engage with their audiences. However, there’s still room for improvement. Read on to learn how alcohol brands are spending on social media and discover possible solutions to cut costs.

How to
How to Use Social Media Storytelling to Skyrocket Your Engagement image

How to Use Social Media Storytelling to Skyrocket Your Engagement

Social media storytelling has become essential in marketing as a way to make content resonate with your audience. Marketers can harness the emotional power of stories within their content, and with the help of social media storytelling tools they can form strong, long-lasting relationships with their audience. So let’s learn how brand storytelling on social media showcases the human side of your business, boosts brand awareness, audience loyalty and conversions.

Marketing
Your Guide to Social Media Competitive Analysis image

Your Guide to Social Media Competitive Analysis

No matter what kind of business you have, you will be facing competition. These might be older, more established companies with loyal clientele and a legion of fans on social media, or they might be new competition coming out of the woodwork trying to destabilize your place in the market.Getting the edge over your competitors is absolutely essential if you want your business to succeed, but that’s easier said than done - just knowing who they are and what they sell isn’t enough to beat them.This is where social media competitive analysis and competitive intelligence come in.What exactly is social media competitive analysis, and how do you collect the relevant intelligence? How do you use it? Read on to find out.

How to
Ecommerce Content Marketing: 7 Unique Ways to Create Content That Builds Awareness image

Ecommerce Content Marketing: 7 Unique Ways to Create Content That Builds Awareness

What’s the basis of a good content marketing strategy for ecommerce? What are best practices for ecommerce content marketing? Read on to learn how smart ecommerce marketers are skyrocketing their brand awareness, increasing conversions and strengthening their brand communities. You can do the same by learning from the 7 clever ecommerce content marketing examples below.

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