new

One Hub for Everything Content

Latest Stories in our Social Media Newsroom

From Content Marketing Strategy to Social Media Content Ideas: What You Need to Know image

From Content Marketing Strategy to Social Media Content Ideas: What You Need to Know

When it comes to content marketing, we all know how difficult it can be to get it running smoothly and bringing the results you want. Talk to any Social Media Manager and they’ll be happy to share the risks, pitfalls, challenges, and the hard work it takes to come up with great social media content ideas or build an effective content marketing strategy. 

How to
10 Easy Steps to Managing a Social Media Crisis image

10 Easy Steps to Managing a Social Media Crisis

In today's interconnected digital world a social media crisis is always waiting to happen. The impersonal nature of the internet has given rise to a mob mentality - as any brand who has made a an online misstep well knows. So you want to know more about social media crisis management? Read on.

How to
How to Increase Your Social Media Traffic - The Expert's Advice image

How to Increase Your Social Media Traffic - The Expert's Advice

So you published your polished post on social media and started waiting for the clicks to roll in. Hours pass by, but nothing happens. Does this scenario sound frustratingly familiar? That's because the volume of social media traffic is in decline. Back in 2014, over 31% of referral traffic came from social media - a number that dropped to 26% in 2018, the first year when search outpaced social for referral traffic. Even though getting people to see or engage with your content has become a challenge, it's not impossible. Read on to find out how to increase social media traffic in an effective way:

How to
Social Media Advocacy: How to Develop a Powerful Program for Your Brand image

Social Media Advocacy: How to Develop a Powerful Program for Your Brand

The number of social media users reached 3.916 billion worldwide in 2018 based on the Global Digital Report 2018. Individuals are using social media to share their experiences with products and brands, and shoppers are increasingly turning to other user’s social media to make purchasing decisions. As this trend grows, it’s vital for businesses to implement social media advocacy programs that will connect with their audience and encourage them to amplify the brand story.

How to
Everything You Need to Know About Instagram Ads image

Everything You Need to Know About Instagram Ads

Due to their similarity to Facebook ads, Instagram ads are confusing to many marketers. How is Instagram advertising different from Facebook advertising? What campaign objectives are available on Instagram? Where can businesses place their ads on the platform?Read on to get detailed answers to these questions and learn how to make the most of the Instagram advertising options:

Advertising
Socialbakers recognized in Enterprise Social Media Suites based on user reviews Socialbakers recognized in Mid-Market Social Media Analytics based on user reviews

High Performer & Leader
Social Media Suites, Social Media Management
and Social Media Monitoring, Social Media Analytics Category

G2 Crowd

Users love Socialbakers on G2 Crowd

Users Love Us Award

G2 Crowd

Market Leader

Market Leader

Featured Customers

5 of 5 Stars User Reviews 5 of 5 Stars User Reviews

5 of 5 Stars User Reviews & Top 20 Most
Popular Social Media Marketing Software

Capterra