Latest Stories in our Social Media Newsroom

Which Fashion Brand Would You Like to Date? image

Which Fashion Brand Would You Like to…

Every year brands flock to social media to profess their love on Valentine’s Day. And Fashion Brands in particular know just what to do on social to get their audiences in the mood. We dove into the sea of social media Valentine’s Day data to find out which Fashion Brands were turning up the heat this February, and which ones were playing hard to get. Read on to find out which brand would be the ideal Valentine’s date!

What We Learned From Using Facebook Live image

What We Learned From Using Facebook Live

Facebook Live is the new hot trend on social media, but marketers have been slow to adopt this powerful format. We wanted to see if Facebook Live was all it was cracked up to be, so we took to the cameras to experiment. Going in we expected to get higher reach but we had no idea how the results would stack up against our other content. The results really speak for themselves! Read on to learn about our findings and discover why it’s worth it to live stream on Facebook.

How to
How Social Media Audiences Reacted to the State of the Union Livestream  image

How Social Media Audiences Reacted to…

Last Tuesday, Donald Trump gave his first State of the Union Address. The speech was not only broadcasted on television networks across America but was also streamed Live on Facebook. Using Live video analytics we were able to get a detailed look into audience interactions and the results are telling. Find out how Facebook audiences interacted with the historical moment in real-time.

How Influencer Content Has Put Fashion And Beauty Brands Ahead On Instagram image

How Influencer Content Has Put Fashion…

Marketers are seeing the growing demand from audiences to share more authentic and transparent content. They face the constant challenge of staying relevant and competing for attention on the News Feed, which is becoming increasingly more difficult. However, today content creation is no longer just in the hands of brands and agencies, influencers are having a key role in the stories brands communicate.