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Social Media Optimization: 5 Strategy Tips to Follow image

Social Media Optimization: 5 Strategy…

The recent changes to the Facebook News Feed have put marketers in a position where Social Media Optimization (SMO) has become a top priority for businesses. With organic reach decreasing rapidly, paid is increasing in importance, and now we are seeing the trend of Social Media Optimization (SMO) grow much like Search Engine Optimization (SEO) did a few years ago. Today, social media optimization has taken center stage across marketing departments.

How to
Facebook Algorithm and Organic Reach: Everything You Need to Know image

Facebook Algorithm and Organic Reach:…

The January Facebook News Feed overhaul sent social media marketers into a panic. The update, which is set to prioritize content from personal network and only those posts from brands and publishers that spark meaningful engagement, left many thinking the days of organic reach on Facebook may be over. But while it might be a bit more challenging now to organically surface in the News Feed, it's surely not impossible - you just need to know how to start a relevant conversation with your audience.

Why the Buyer Persona is Even More Important on Social Media image

Why the Buyer Persona is Even More…

The buyer’s persona is an age-old marketing practice that has helped companies better connect with their audiences. Now that data is that center of it all, marketers can really shake things up, creating personalized campaigns that hit the bullseye. If you’re one of those companies that’s still building buyer personas based on focus group or surveys - you haven’t gone digital just yet.

How to
Brands Get Better Organic Visibility with Instagram Stories image

Brands Get Better Organic Visibility…

Stories have been captivating audiences across social media platforms, allowing brands and users to give their Followers a glimpse into their life-moments for a limited time. While Instagram Stories usage among users is exploding - brands are still looking for ways to get in on the action. And if you’re one of those brands that hasn’t jumped on the Stories train just yet - you may be missing out on some major engagement.

5 Free Social Media Tools to Bookmark image

5 Free Social Media Tools to Bookmark

If you thought there’s no such thing as a free lunch, think again. Despite the money you have to pay for an all-around social media marketing suite that does everything from A to Z, you can find free social media management tools online that won’t cost you anything. For those marketers that look for a quick and free solution, we have an entire section available. But to make the process even easier, we rounded up the top 5 free tools below: