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The Evolution of Social Media Metrics image

The Evolution of Social Media Metrics

As social media strategies and methodologies have evolved, we’ve seen a similar evolution in how brands and agencies develop their social measurement frameworks. In the first few years, a lot of the focus was around ‘Fans’ and ‘Fan growth’ reflecting the ‘gold rush’ ethos that organic reach was relatively generous, and simply by having a large fan base, it would provide free exposure to a large part of the customer segment.

Marketing
Fashion Week on Social Media: Who Took the Lead? image

Fashion Week on Social Media: Who Took…

The word "fashion" has been lighting up on social media. Fashion designers and brands are flaunting their new collections on the runway and fashionistas have been periodically checking their phones for new updates. We took a look at this year's Spring Fashion Week to find out how brands have left their mark on social media - engaging their communities from all corners of the globe.

News

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