We often compare countries on Facebook but what if we look also on US states separately?
How does each state perform on Facebook and what is the value of penetration to population?
Find out in the following chart:
As we can clearly see from the chart, California is the leading state with more than 19 million people and penetration to population close to 52 %. That means every second Californian has its account on Facebook. If California were an independent country, it would have placed itself on the 9th position in the world! Right between Mexico and Italy.
Second and third highest numbers of users on Facebook belong to Texas (11 million) and New York (10 million). These are the only states (together with California of course) which conquered the 10 million barrier. Rest of the positions belongs to Florida (8.8 million), Illinois (6.2 million), Pennsylvania (5.8 million), Ohio (5.4 million), etc.
Interesting fact is that most of the states in the TOP 20 score quite high values in the penetration to population percentage. This number is very close to 50 % by many states. Only exceptions in the top 20 lists are Arizona (42 %) and Virginia (38 %).
As the total number of users in the US will eventually slowly stagnate, it will be interesting to watch how each state will develop in terms of the total number of users and more importantly – evolution of penetration to population.