October Socialbakers Regional Reports come with new metrics, new format, and the biggest improvement – country benchmarking!
With the recent event of releasing new Q3 results for Socially Devoted industries, you can notice new conditions for brands to meet the standard’s criteria: Socially Devoted brands are now ranked by number of questions they answered minus question that were unanswered. At the same time, brand’s Response Rate, which you can find in the middle column, must not fall below 65%. A newly added metric in the Socially Devoted Section is Response Time, which allows you to see the average time it takes a brand to respond to user questions posted on its wall.
We believe that one of the biggest advantages for every marketing professional is understanding how the brand is doing compared to others. Therefore, we included country benchmarks for two of the most important sections of the Regional Reports: Average Engagement Rate, which shows the average engagement of all brands in your country. Second benchmark is Average Response Rate, which shows how responsive the brands are on average. These benchmarks now empower managers of any local business to understand the brand’s performance as well as learn about the areas of improvement.
We hope you’ll find Socialbakers new Regional Reports as useful as we do. As a bonus, we now prepare every report in html format. It offers more interaction and let’s you share the reports instantly though the “Share” button at the top right corner of the page.
If you want to learn more about each Page from the report, simply click the Facebook page to be redirected to Socialbakers’ page statistics. Furthermore, under the section that lists brands and media Pages by the number of Facebook fans, you can find a link that will redirect you to the full list of Pages in your country.
Socialbakers social media report, October 2012.
1.5 MILLION Total Number of Facebook Users in El Salvador
|Rank||Facebook page||Figures in thousands|
|1||Pizza Hut El Salvador||223|
|2||Claro El Salvador||181|
|4||Almacenes SIMAN El Salvador||167|
|5||Wendy’s El Salvador||160|
|6||El Salvador Turismo||153|
|8||Decameron El Salvador||126|
|9||Tigo El Salvador||104|
|10||Cinépolis El Salvador||94|
|1||Nestlé Sentirse Bien||1.3864 %|
|2||Quiero trabajar en Unilever||0.5475 %|
|3||Smirnoff El Salvador||0.4283 %|
|4||Pollo Campero El Salvador||0.3849 %|
|5||Papa John’s – El Salvador||0.2949 %|
Average Engagement Rate: 0.2260%
|Rank||Facebook page||Response Time||Response Rate||Answered minus unanswered questions|
|1||Claro El Salvador||22 Min||97 %||818|
|2||Tigo El Salvador||61 Min||87 %||356|
|3||Movistar El Salvador||28 Min||95 %||222|
|4||Digicel El Salvador||310 Min||91 %||124|
|5||Decameron El Salvador||353 Min||83 %||31|
Average Response Rate: 68 %
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.