The biggest mistakes you can make on Facebook pages

Check the common mistakes which you should avoid doing on your Facebook Page

The biggest mistakes you can make on Facebook pages

Today, we are going to analyze a touchy topic – mistakes that companies most often do on their Facebook Pages, and go into the details of them. This list of most common mistakes should give you a better idea of how to post on your Facebook Page. They are not ordered by importance.

1. Post too many times a day on Facebook

This could be also represented as spamming their Facebook fans which shouldn’t be done by any means.

Posting too many times a day should be different for brands and media companies.
The recommended average of posting would be once a day for a brand (or 2 – 3 times exceptionally if you have a very good announcement).

For media companies, the threshold that fans can endure is much bigger, typically in the range of 6 – 12 posts per day.

2. Posting the same content again

Reposting – though sometimes recommended by social media marketers, it is not a recommended thing to do. Never repost the same content – and if you have to, make sure that it is always with a new twist.

3. Arguing with your fans

Well, we all know the Nestlé Kitkat case by now, be very careful while trying to argue with your fans.

4. Delete negative comments

Another Kitkat sin, but also of many other companies – instead of deleting, set rules of how to manage negative comments.

5. Posting too often (close to each other)

This is different from #1. Posting too many times. Even though you might post just twice a day – a common mistake is a social media manager comes in and launches these posts 2 minutes from each other. Saving time? Yes, but lowering the social engagement rate of the page.

6. Posting one type of content

We know you have that website, and you might have KPIs that are aimed at driving people to your site (change them!), but fans are not interested to see only links from your company – we are sure theyd love to see images, status updates, etc.</p> <p><strong>7. Posting without descriptions</strong></p> <p>Minor thing – sometimes you just feel like posting that link, photo, or video on Facebook, but you dont put a description in the actual status update, so the status update doesn’t provide any additional information.

8. Not responding to your fans

This is a big mistake.Facebook is a 2-way communication, make sure you connect with your fans and engage in conversations on your Wall.

9. Responding too slow to your fans

Fans don`t only expect you to respond. When you call customer care, you also expect a response quite quickly. We suggest in this case companies try to get their average response rates to under 6 hours in the first phase .

10. Not using Facebook landing tabs

Every week from now on, we will put a list of the top brands that do these mistakes the most, and also detect some of the best ones using Socialbakers Engagement Analytics PRO


Do you want to monitor if you are doing these mistakes on Facebook?

Check out the Socialbakers Engagement Analytics PRO, where you can find the top mistakes daily reports in your Quality section.

Staff Writer

Get Started With Socialbakers

See how the Socialbakers platform will help your business succeed on social media. Our experts will provide you with a personalized walkthrough tailored to your business objectives.