Did you hear the big news? The Cover Photo is making its way to Facebook News Feeds with more visual power than ever!
Facebook has updated its Cover photo policy! Many of the rules which were introduced with the Timeline in March last year have been removed from the guidelines, and this is good news for marketers.
The Following Rules are NOT Valid Anymore:
From now on your Cover Photo CAN Include:
- Call to actions such as "get it now” or "tell your friends”
- Price or purchase information such as "40% off” or "Download it here”
- Contact information such as your website address, email or telephone number
- References to Facebook features or actions such as "Like” and "Share” or any arrow pointing to the features
Now there is only One Rule to Follow
The new guidelines give you more freedom and flexibility when it comes to your Cover photo content, and it will be interesting to see how brands capitalize on this new opportunity. Creativity has no limits now except for the 20% rule limiting the amount of text you can include, and it is said that Facebook is developing a grid-based text overlay detection tool that should identify non-compliant images.
The timing of this update aligns with the announcement of the new Facebook layout, which places greater emphasis on visuals. The new design incorporates Cover photos into the organic and sponsored "Like” stories, so be sure that the images you chose properly represent your brand values and products. News Feed ads also had a similar photo policy update recently so the strive for consistency is evident.
What do you think about the update? Let us know in the comments section below!
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