If you are following these 8 tips, you can consider yourself ready for driving buzz and interesting conversations across social networks.
Now we can see more and more platforms incorporating hashtags into their services like Instagram, Pinterest, Google+, YouTube, and rumor has it that Facebook is considering to incorporate them as well. What started off as a symbol that would organize and classify the eclectic stream of messages and information on Twitter has developed into a language of its own, embraced by the online community as a very popular way of communication. Subsequently it developed into a business as marketers started appreciating hashtags for their power to create buzz around their products, projects, campaigns, events, and more.
To keep up with the trend, check out 8 hashtag tips that will help your business drive even more conversations and buzz!
When choosing a hashtag, make sure that it´s easy for users to remember and that it´s easy to spell. Short and concise hashtags are more effective and compelling than #verylongonesthatarehardtoread.
Hashtags should consist of a word or phrase with no spaces or punctuation in between in order for them to be clickable by users. The #underscore_is_an_exception but why would you do that when you can make hashtags more readable by starting each word with an uppercase letter like #PayAttentionToFormating? It looks neat and it will definitely eliminate the chance that your audience will forget to type the underscore and will therefore get lost in the conversation.
Try to create one that will stand out of the crowd and differentiate you from your competition. Using hashtags like #conference or #webinar are too general to trigger conversations related exclusively to your company.
To trigger the buzz and the volume of conversations you are aiming for, help your hashtag out with promoting it anywhere you can. Stick it on to your website, to all your social media channels, to your email signature and even to your marketing materials.
Think about how you want people to use your hashtags. If you want them to join the conversation and follow the same stream of thoughts, create a hashtag that will look good in sentences. It will also provide them with the right context and it will help you save space.
Once a hashtag is established and shared, it is public and anyone can see it and use it. That´s great but keep in mind that hashtags can also easily backfire, they can be hijacked, and manipulated. It’s especially dangerous when it´s very general and can be easily taken out of context. For example McDonald´s #McDStories have turned into a wave of negative and controversial stories about the fast food chain. Using acronyms and numbers could prevent this from happening to an extent.
You definitely need to give users a reason to use and share the hashtag in order to seal its success. It could be anything from a contest, an upcoming event, user feedback, a controversial discussion or a good cause. Treat a hashtag as if it was a conversation starter just like in real life because that’s what it is effectively.
Less is sometimes more and it definitely applies to hashtags. Posting more than two of them in a status could be overwhelming and could trigger confusion which you surely want to avoid.
In order to stay ahead of the social media curve, you need to engage with your audience at the right moments. Thanks to our Listening tool, you can get notified each time someone is mentioning your brand across Facebook and Twitter and export in-depth analyses of your conversations. Check it out and sign up for a free trial now before your audience starts talking behind your back without you knowing about it.
Do you have any other hashtag tips? If so, please share them with us in the comments section below.
Socialbakers is the trusted social media management partner to thousands of enterprise brands and SMBs. Leveraging the largest social media data-set in the industry, Socialbakers’ AI-powered social media marketing suite helps brands large and small ensure their investment in social media is delivering measurable business outcomes.