Case Study: Italian Banks on Facebook (Monte dei Paschi di Siena Update)
In this short case study, we monitored 6 Italian banking brands and analyzed how they stand compared to each other. Additionally, we took a deeper look into the case of the oldest Italian bank - Banca Monte dei Paschi di Siena, which faced some serious problems that resulted in a state bailout. You will find more about how these facts resonated on their Facebook page at the end of this study.
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