Case Study: Italian Banks on Facebook (Monte dei Paschi di Siena Update)

In this short case study, we monitored 6 Italian banking brands and analyzed how they stand compared to each other. Additionally, we took a deeper look into the case of the oldest Italian bank - Banca Monte dei Paschi di Siena, which faced some serious problems that resulted in a state bailout. You will find more about how these facts resonated on their Facebook page at the end of this study.

Case Study: Italian Banks on Facebook (Monte dei Paschi di Siena Update)

Staff Writer

Get Started With Socialbakers

See how the Socialbakers platform will help your business succeed on social media. Our experts will provide you with a personalized walkthrough tailored to your business objectives.