We found that pictures are not just worth a thousand words but also millions of Likes, Comments, and Shares on Facebook. We conducted a study, looking at a sample of pages from the brands we monitor, to see if it still holds true.
It´s been well established that, photos are one of the most engaging post types on Facebook. We looked at a sample of 5000 brand pages monitored by Socialbakers and found that people prefer to interact with photos more than with any other type of post, such as simple status updates, links, or videos. We’ve seen that many of Facebook´s layout and design changes increasingly support visual content, such as enhancing photos and increasing their size. In March, the social network went as far as calling it the best personalized newspaper in the world as it, besides other things, provides space for strong visual storytelling. In light of this, we decided to update the figures for you.
Want to see 10 Tips on Growing Your Audience?
In August 2012, we reported that 85% of the most engaging posts on Facebook were photos. According to our latest results, the number has increased to a whopping 93%! Our data shows that only 2% of the most engaging content on Facebook is generated by links, another 2% by videos, and 3% by status updates. Photos are now more engaging than ever, so strike a pose and get your fans engaged with strong visual content!
Take a look at the results for ELLE Magazine in the US!
You May Also Like
10 Social Marketing Facts of 2012
2012 was exciting year for us, here at Socialbakers, as we conducted several studies that revealed interesting social media trends. In order to track the development social marketing has undergone in the past year, we’ve brought you a recap of our results.
Everything You Need to Know About Facebook…
Facebook Reactions have been a hit with audiences ever since their first debut. But do you know how are they being used across the world? We took a closer look at data to find out. Learn how countries in Latin America are getting the most out of Facebook Reactions in this in-depth infographic.