Now that we’ve discussed, not only which types of Facebook Ads and Sponsored Stories are available to you, but also where to put them - it’s time to move on to the second phase of your Facebook advertising strategy. We’ve put together some useful tips on how to create your first Facebook advertising campaign.
If you are a brand that’s new to Facebook advertising, the first thing you’ll need to do is open a business account.
Note: This process is a bit different than opening a private Facebook account and is used solely for business purposes. You can create a business account even if you don’t have a personal Facebook account. To get started, first you need to create a Facebook Page.
Questions to ask yourself:
Once you have completed the planning process, you are ready to create your first ad by following these steps:
Before choosing your campaign options, you must first set up your ad. You will then choose the Facebook destination (or URL) you want to promote.
There are a number of goals provided under the “What would you like to do?” section to choose from:
Have an idea of what type of customers you want to reach. You will have the option to choose a specific audience for your advertisement during the ad creation process.
Name your campaign, select your budget, and set scheduling options. The “Switch to Advanced Pricing (includes CPC)” link allows you to select different pricing models: Cost Per Mille (CPM) which means cost per 1000 impressions, Cost Per Click (CPC) or optimized Click Per Mille (oCPM) which gives you the option of optimizing for Reach, Actions, Social Impressions or Clicks. The oCPM option can help your ads be delivered to the highest value target group for your goals.
By running multiple versions of your ads, you can determine what your audience is most receptive to. After you’ve set up multiple versions, make sure you make changes according to results:
You are well on your way to creating Facebook ads for your brand’s advertising campaign. Remember, with all the different ad choices and ad placements available to you, you’ll have plenty of room to experiment. Play around with different ad combinations, images, and placements and you’ll be designing effective ads in no time.