Recently Facebook introduced a hashtags feature to its platform. Let´s take a minute to learn how to use and leverage them as an effective social marketing tool.
Facebook announced that it recently incorporated hashtags as a way of bringing conversations about public events, people, and topics to the forefront.
The world’s largest social network considered the amount of buzz people tend to generate around popular television shows, sport games, and breaking events.
“During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook – roughly a Super Bowl-sized audience every single night,” Greg Lindley stated, when announcing the new feature in the official blog post.
To date, there has not been a more convenient or organized way to monitor events or discussions on Facebook on a grand scale. But now, the roll out of hashtags should help people participate in public conversations they are interested in.
The hashtags will work on personal profile posts, fan page posts, group posts, event posts, and all comments.
Marketers are already embracing the power of hashtags and coming up with ways they can be used to their highest potential. You can find some great tips and ideas under #hashtagtips including:
You control who sees your posts, including those with hashtags. Facebook marketing expert Mari Smith summed up all the hashtag related privacy settings as follows:
Will hashtags affect the reach of your posts? Will they engage more people and keep them talking? Before we bring you the answers, check out these 8 basic hashtag tips and sign-up for a free 14-day trial with Socialbakers Analytics to see how your social media performance compares to your competition.
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