When Does it Pay Off to Post on Facebook?

Have you noticed that your Facebook updates perform differently depending on the day of the week you post them? Find out when Page admins usually reach out to their audience and when it’s likely to pay off!

When Does it Pay Off to Post on Facebook?

The search for the ideal day to post on Facebook will never tire because brands will always be cautious about timing when it comes to reaching their audience. But to be frank, there is no ideal day for posting, as so many factors influence the level of engagement the content triggers. The industry you operate in, the market specifics, the nature of your product/service portfolio, the demographic characteristics of your target audience, and things like the season of the year will inevitably have an impact on your performance. Not to mention that the Facebook platform, as well as the audience, are constantly evolving, so different studies conducted in different time ranges will showcase different results.

Nonetheless, it’s exciting to see what brands are doing and how different strategies work for them. So, we dove into 2 858 620 Facebook posts (from 23 000 brand pages) from April 30th – July 28th, 2013 in order to show you which day of the week Page admins prefer for posting during this period, and which days of the week provided the biggest “Engagement Rate” potential.

The figures on the left show that Page admins prefer to post from Tuesday to Friday, whereas they often disregard Saturdays and Sundays. The results on the right show that updates posted on Monday have the biggest chance of ranking in the top 4 000 most engaging posts of that day, followed by Wednesday and Friday as strong days to reach out to fans. Weekends didn´t work out as well for the studied brands, although low traffic usually translates into more interactions (Likes, Comments, and Shares).

Conversely, when we conducted a similar study for Twitter a few weeks ago, the results showed that weekends were very promising in terms of Engagement Rate. Followers kept on retweeting and mentioning brands on Saturdays and Sundays, perhaps due to the lower traffic.

If you want to know your most engaging day of the week and hour of the day, sign-up for a free trial with Analytics PRO!

Staff Writer

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