Brands want to reach and engage large audiences, which is why they often include calls to action in their tweets. But does asking for a retweet bear fruit?
We analyzed 350 283 tweets posted from 3 792 brand profiles on Twitter, to determine whether asking for a retweet actually encourages people to share your content. As you can see in the table below, this call to action can definitely boost your performance but it also depends on how you word it. If you ask your audience to “RT” your tweet, you can expect about 73 retweets on average as opposed to 64 retweets for “Please Retweet” and around 20 retweets for when you tweet out “Please RT” or “Pls RT”.
But no matter how you ask for a retweet, our study shows that it´s worth the characters. Tweets without the call to action generated on average only 2 retweets!
Social calls to action have the power to reach and engage a major audience, so why not include them in your tweeting strategy? You can also ask for a reply, download, or follow depending on what exactly the goal of your tweet is. Our study showed that most “RT´s” encouraged Twitter users to participate in contests and sweepstakes. These guidelines for contests on Twitter will walk you through the main principles. Here are some examples of successful brands featured in our study:
Asking for a retweet can engage people in contests and sweepstakes
Enjoy a cuppa FREE TEA with Tetley's #FreeTeaFriday! Just Follow & RT before 5pm for your chance to win!— Tetley Tea Folk (@tetley_teafolk) August 16, 2013
Asking for a retweet can serve a cause
Asking for a retweet can support sales
And Much More! Which calls to action do you use and how do they work for you?
Are You Beating the Competition
on Social Media?
You May Also Like
Facebook Live Videos Take Off In 2016
Facebook Live videos are transforming the platform as media publishers and companies quickly adopt this new tool. We looked at the 500 largest company and the 500 largest media publisher Pages on Facebook for the first half of 2016 to see how the biggest pages are defining the trends in live video streaming.
YouTube vs. Vine: Which Format Gives the Best…
At the beginning of this year, Twitter introduced its Vine app. But should you be considering it as part of your brand’s marketing mix? We took a look at the engagement rates to find out, the results may surprise you...