Brands want to reach and engage large audiences, which is why they often include calls to action in their tweets. But does asking for a retweet bear fruit?
We analyzed 350 283 tweets posted from 3 792 brand profiles on Twitter, to determine whether asking for a retweet actually encourages people to share your content. As you can see in the table below, this call to action can definitely boost your performance but it also depends on how you word it. If you ask your audience to "RT” your tweet, you can expect about 73 retweets on average as opposed to 64 retweets for "Please Retweet” and around 20 retweets for when you tweet out "Please RT” or "Pls RT”.
But no matter how you ask for a retweet, our study shows that it´s worth the characters. Tweets without the call to action generated on average only 2 retweets!
Social calls to action have the power to reach and engage a major audience, so why not include them in your tweeting strategy? You can also ask for a reply, download, or follow depending on what exactly the goal of your tweet is. Our study showed that most "RT´s” encouraged Twitter users to participate in contests and sweepstakes. These guidelines for contests on Twitter will walk you through the main principles. Here are some examples of successful brands featured in our study:
Asking for a retweet can engage people in contests and sweepstakes
Enjoy a cuppa FREE TEA with Tetley's #FreeTeaFriday! Just Follow & RT before 5pm for your chance to win!— Tetley Tea Folk (@tetley_teafolk) August 16, 2013
Asking for a retweet can serve a cause
Asking for a retweet can support sales
And Much More! Which calls to action do you use and how do they work for you?
You May Also Like
Pinterest Influencer Shares 7 Tips for Influencer…
We spoke with the “Pinterest Queen”, Paula Coop McCrory, to get her favorite productivity hacks for making waves on the platform. Considered to be one of the most powerful pinners in the world by BuzzFeed, Paula boasts an audience size of 4.3+ Million Followers on Pinterest.
How to Manage Social Media Like a Pro: A…
As a person in charge of social media, you live a hectic life. Between building effective strategies and overseeing multiple social media accounts, you need to stay on top of finding new opportunities for marketing growth, and report on your performance - all under time-pressure. And if this wasn't challenging enough, your social media teams are growing. This means you need a solid management know-how to build efficient workflows and deliver results. We know things can get overwhelming. That's why we created this step-by-step guide explaining how to manage social media more efficiently - from persona analysis and content creation to listening.