We are excited to announce our move into the Russian market! Socialbakers will now provide in-depth analysis of the VK (V Kontakte) platform. At a joint event in Moscow on Friday, we were joined by over 300 very special guests, read all about it here!
We joined the VK crew on Friday to announce the launch of Socialbakers Analytics for VK. With over 50 million daily active users worldwide, VK is an essential channel for any global brand that is serious about social media marketing in Russia. As the most popular social media platform and second most visited website in the country, VK is enjoying a steady upward trend of monthly active users. Populated by top brands such as Samsung, Coca Cola and Nescafe, its reach also includes neighboring regions such as the Ukraine.
Socialbakers Analytics is the first analytical tool to provide user-friendly visual reporting, industry Benchmarking and competitive analysis for Facebook, Twitter, YouTube and VK. The addition of the Russian platform will enable brands to measure, compare and maximize social media performance in this key growth market. This is the first time that a tool capable of measuring a brand’s social performance for VK, Facebook, Twitter and YouTube has been available on the Russian market.
The event was a great success, with all the top Russian and international agencies, brands and newspapers attending, followed by a social event on a boat.
VK Vice-President Ilya Perekopsky, Head of Social Media Marketing Department of Russian news agency RIA Novosti Albert Usmanov, Socialbakers CEO Jan Rezab, and social media enthusiasts in Moscow on October 4th, 2013.
Our CEO, Jan Rezab, told us: “We’re delighted to be working with VK to provide brands with insights into this crucial social media platform. You cannot optimize your market potential without being able to measure your performance and compare it to that of your competitors. We’ve always said that it’s not just about measuring one metric, its about all of them, and Socialbakers Analytics for VK provides all of the engagement, response rate and fan data that any brand present in the region needs. We’d like to give our special thanks to the VK team, who have been amazing to work with.”
VK Vice-President Ilya Perekopsky said: “VK is proud to partner with Socialbakers to offer brands further opportunity to perform deep analysis of its social media platform. Socialbakers Analytics will allow both Russian, and global brands a better way to measure and evaluate their social media activities in this important market.”
If you’re not already on VK, sign up today and join Socialbakers at vk.com/socialbakers!
Review tweets and pictures from the Socialbakers and VK teams at Friday’s events on Twitter (hashtag #vkbakers).