The Q3 2013 Earnings Report has just been announced and Facebook deserves a pat on the back! The social media platform’s revenue rose by a whopping 60%, reaching 1.19B monthly active users! Let’s take a look at the report.
Wednesday evening, Facebook announced their new earnings report, with a revenue of $2.02 billion! This is a 60% increase from last quarter, even surpassing Wall Street analysts’ predictions of 19 cents EPS on revenue of $1.9 billion. Facebook’s advertising revenue this quarter is at $1.8 billion, with 49% of the total coming from mobile advertising.
“It’s our first two billion dollar quarter, so that’s a nice milestone for us,” David Ebersman, CFO of Facebook, said in an interview. “We continue to grow the daily users of Facebook and engagement remains really strong as we execute against our priorities, particularly in mobile.”
Suffice to say, in contradiction to Nate Elliott’s Open Letter to Mark Zuckerberg, the numbers, along with our very own social survey findings, show that marketers are increasingly flocking to Facebook advertising for their social media campaigns.
“News Feed ads are working really well for us,” Ebersman said, stating it’s the number one thing driving Facebook’s business. “It’s a good product, and it enables marketers to reach a large audience of highly engaged people.”
Rise in Monthly Active Users
Facebook also reports 1.19 billion monthly active users as of the end of September, an 18% increase from Q3 2012. Daily active users also rose by 25%, boasting a figure of 728 billion. Zuckerberg stated in his press release,
“For nearly 10 years, Facebook has been on a mission to connect the world. The strong results we achieved this quarter show that we’re prepared for the next phase of our company, as we work to bring the next 5 billion people online and into the knowledge economy.”
Learn how to turn your social insights into action at our Engage event, held in NYC, November 21st. Meet A-list speakers from top performing companies, familiarize yourself with the tools you’ll need to succeed, learn what is trending for users, brands, and platforms, and much more. What are you waiting for? Sign up today!
Now you can Measure, Benchmark and Report
in under 1 minute, from 1 place, with 1 plan.
You May Also Like
Lessons in Social Customer Care From The World’s…
Using exclusive Socialbakers data, we dove into 16 of the world’s largest Telecom brands’ social pages to break down how fast they respond to different kinds of posts and tweets - getting rare insight into social customer care in the industry that does it more and better than anyone else - and found lessons that can be applied by any brand in any industry.
Social Customer Care Demand Rose In A Big Way in…
While smaller Facebook Pages still offer less support than larger ones, adoption is up on the network overall. No industry answered fewer than 40% of the questions they received.