We're excited to announce that we have appointed Neil Weston as the new Chief Operating Officer of Socialbakers.
Neil joins us to help accelerate our growth for both its SaaS and custom analytics clients.
He brings over 20 years executive experience in general and sales management experience to SocialBakers. Notably he lead the creation and expansion of Omniture building an international business in excess of $100m revenue, before Adobe’s acquisition of the business for $1.8bn, and grew Siebel Systems from it’s beginning in Europe to over $800m in revenue. Previously he served as Senior Vice President at Nuance Communications, Senior Vice President and General Manager International at Omniture, President EMEA at Siebel Systems, Inc., Vice President Asia Pacific and Japan at Vignette, and Managing Director of Australasia at Oracle, as well as holding executive and managerial positions at Xerox.
Neil Weston commented, “Socialbakers has an impressive lead on the market for both brands and agencies to understand and optimise their social marketing performance. It has an opportunity to be the clear market leader by expanding the product portfolio, increasing coverage geographically and vertically with a focus on raising the ROI from Social. Opportunities like this rarely arise, and I am excited to be working with such a dynamic team.”
Jan Rezab, Socialbakers’ founder and CEO noted: “Neil has extensive experience building high velocity businesses within this space, he will be instrumental in driving the business to the next level and we are excited to have him on board”.
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.