Budweiser Clearly Wins as This Year’s Big Game Advertiser

So we correctly predicted the Seahawks as the winner of the Big Game, although we were a little off in our prediction of the point spread (even we couldn't foresee Elway choking that badly). In our final farewell to the game, we take a look at how the other big players -- the advertisers -- performed on Social Media. Let’s see who won that battle this year.

We tracked some of the biggest brands who advertised, and looked at the YouTube views of their advertisements, before and after the game. The brands we looked at were:

  • AXE
  • Beats by Dre
  • Budweiser
  • Coca-Cola
  • Colbert (Wonderful Pistachios)
  • Doritos
  • GoPro
  • Hyundai
  • M&Ms
  • Maserati
  • Microsoft
  • Pepsi
  • Sonos
  • T Mobile
  • Volkswagen

On average, the number of views on Super Bowl ad videos increased by 14.4% from Saturday the 1st to Monday the 3rd. A reasonable tick but perhaps showing that the Super Bowl doesn’t lift the YouTube views by as much as first thought.

However, this largely seems to be because of how early and how hyped the ads were on YouTube in advance, meaning that many had already seen the majority of the commercials before they aired at the Super Bowl. For instance, the video with by far the most views, Budweiser’s Puppy Love commercial had already amassed a massive 32.5M views before the event!

With over 147,000 likes, Budweiser’s ad does seem to be the winner of the Super Bowl this year. Hyundai’s advert was second in terms of views with 12.4M, but way behind in terms of likes, with only 1,204. Budweiser also had 30,758 direct mentions on Twitter, compared to the next highest, Coca-Cola who received 17,077.

Across these brands, total views stood at 77m as of Monday morning, with over 231,000 likes between them – not bad for brand-led advertising! The listening buzz recorded in Socialbakers’ tool was also very high, with brands like Coca-Cola, Doritos and Pepsi seeing high numbers on the night, all related to their ads.

The Super Bowl is about far more than just football these days, but for 77M people to go and watch commercials on YouTube voluntarily shows how much of a big deal the advertising has become. While no one brand stole the show like Oreo did last year, Budweiser definitely had the biggest impact in terms of views and likes – after all, who doesn't like puppies!

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