There is a new champion of the European Retail market, and they aren’t just winning by one metric - this is a total knockout!
With a fan base 162% of the size of their next-closest competitor’s, German grocery chain Lidl is absolutely dominating.
Socialbakers monitored European Retail brands from July 1st, 2013 through February 28th, 2014, in an attempt to see which retailers were doing the best on Facebook according to several different metrics. Lidl not only had the most interactions of any retailer on Facebook, but it also answered the most user questions. Check it out below!
As you can see, they beat the competition across 3 key social media metrics including Fan Base, Engagement Rate, and Customer Care. With over 10 million fans, the highest number of raw interactions, and the most active social customer care in the industry, Lidl leaves the competition far behind.
Are You Beating the Competition
on Social Media?
You May Also Like
Photos get the Most Engagement on Twitter
Now that every one of the roughly 500,000,000,000 Tweets ever published will be searchable, we wanted to examine a representative sample of 1 million branded Tweets to see what they would look like, and how they engage Followers.
Instagram’s Platform Maturity in Two Charts
It's been 6 months since Instagram reached 400 million active users. How has its size and maturation impacted Follower growth and interactions? We took a look at data from the 500 largest Instagram company profiles to find out.