European Elections

From May 22-25, Europeans will be lining up to vote, and Socialbakers will be on top of it all the way.

European Elections

We’ll be monitoring Facebook in real-time to see how the different presidential candidates and parties fare on social. While European citizens will only vote political parties into power, the Lisbon Treaty of 2007 enables the parties in power to elect a president via secret ballot. Based on how actively they’re campaigning and using social media, it’s worth staying abreast of these key European leaders.

This effort constitutes a part of our ongoing look into elections taking place around the world, throughout the year, during which more than 42% of the world’s population will have the chance to decide who will lead them. Our gorgeous visuals tally new statistics every day to create an as-it-happens history of these momentous elections. And with eligible parties ranging from far-right nationalists to far-left socialists (and everything in between), there are many different ways this election can turn out.

Because of social media, we are now more able than ever to see how voters express their choices. With Socialbakers’ data and analysis, it becomes possible to learn so much more about European democracy – and the future of the world.

Early Returns

So far, Martin Schulz, the incumbent president and a leader of the Party of European Socialists, holds a large lead in terms of fan count.

But engagement, which is a better indicator of how active a political party’s base is, favors the unlikely Greens. Party leaders Ska Keller and José Bové’s pages engage Facebook users at a higher rate than any other party’s candidates. Additionally, shares are a higher portion of their interactions than they are for any other candidates.

We are very excited about this process, and think it will reveal new insights into the way people vote, and the way politicians market themselves to their constituents.

Make sure to check back regularly for the most up to date information on each party’s journey to May 22nd!

Social Media Analyst

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