Socially Devoted: Social Care Excellence on Facebook is Now the Standard

The Socially Devoted results are in for Q1 2014, and they are pretty exciting! On Facebook, for the first time ever, the average response rate for brands worldwide is 65%. That puts the average brand in line with our well-established Socially Devoted standard, which advises brands to have at least a 65% response rate to user questions.

Socially Devoted: Social Care Excellence on Facebook is Now the Standard

Social customer care. It’s a drum we beat daily here at Socialbakers, and we are constantly pushing and prodding brands to take their care to the next level. From our quarterly Socially Devoted results on the state of social customer care around the world, we investigate how brands and industries are doing, benchmarked against their historical performance. Take a look at our infographic below, to see the latest progress.

Does your brand’s performance on Facebook qualify to be Socially Devoted? See our full results here!

We’ll be posting more insights and findings about the state of social care throughout the next two weeks, so be sure to come back for more!

Social Media Analyst

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