Socialbakers dives into the News Feed by acquiring EdgeRank Checker

Socialbakers is excited to announce the acquisition of Chicago-based EdgeRank Checker, a leading provider of social analytics for Facebook’s News Feed.

EdgeRank Checker gives marketers deep insight into Facebook analytics, optimizing News Feed engagement by measuring content performance over time, industry, and location. Additionally, newly-integrated product features will include: EdgeRank Over Time, News Feed Recommendations, Industry Reports, Best/Worst Comparison, Post Grades, and an Agency Dashboard.

We are excited to welcome EdgeRank Checker’s entire (very impressive) client portfolio – made up of Fortune 500 companies and major entertainment brands. EdgeRank Checker will continue to be offered as a self-serve product available to the one million monthly visitors to Socialbakers’ Web site, and will be provided as a module in future releases of Socialbakers Analytics.

Marketing to the News Feed is more complex than ever, and so requires deeper insights than ever. There are more Page likes for more brands, which are publishing more content over more devices, and boosting their content with higher budgets than ever – so more than ever, marketers need deep, actionable insights to optimize their News Feed engagement. With the acquisition of EdgeRank Checker, Socialbakers is adding even more capabilities to our leading suite of analytics tools.

Socialbakers’ will now be able to provide access to deep Facebook analytics and social analytics across all platforms, as well as deeper insights into Facebook News Feed performance for brands, a critical part of every social marketing strategy.

Do you know how to get the most out of your EdgeRank Checker?

Find out here!

Here at Socialbakers, we believe the News Feed is becoming an ever more important center of content, both organic and promoted. Optimizing these promotions through deep understanding holds the key to the future of social advertising. We believe that through the EdgeRank Checker acquisition, we can help advertisers better understand the effectiveness of their social advertising, particularly when combined with our Socialbakers Ads products.

Acquiring and integrating EdgeRank Checker reinforces our position as the global standard for social media measurement and optimization, and further affirms our vision of providing smarter social analytics to brands.

To welcome EdgeRank Checker clients, we are offering a free one-year trial of Socialbakers Analytics for one page. All you need to do is go here, sign up, and prepare to become a smarter social marketer.

Read the official statement here.

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