Today the starting whistle is set to blow for the largest event in social media history. Do you know how people around the world will be supporting your team at the 2014 FIFA World Cup?
Socialbakers’ Cheermeter gives you real-time insight into which team has the most support from social media users around the globe.
This handy – and possibly addictive! – tool not only includes live data on which teams, players, and brands get mentioned most frequently, but also features tabbed links to the feeds of official World Cup sponsors and to live Twitter and Instagram feeds that follow the official FIFA World Cup hashtags.
The Cheermeter gives you free access to live data, creating a “social stadium” where you can learn who is a crowd favorite and who is in danger of being booed off the pitch. Even better, it lets you join in the cheers. Just use any official World Cup hashtag in your posts, and they will appear on our live feed!
Though only 32 teams will grace the pitch during the tournament, the matches will be broadcast in more than 200 countries around the world.
Football fever runs high worldwide: an estimated 3.2 billion people tuned in to the 2010 FIFA World Cup matches in South Africa. Four years later, social media interaction during events is at an all-time high, probably because of the estimated 1.75 billion smartphone users in the world – part of the reason smartphones are expected to be the 2nd most popular way to follow World Cup coverage. Social interactions around the World Cup will likely total in the billions as fans tweet, post, and share throughout the month.
The Socialbakers Cheermeter makes it a snap to sort through the cascade of football-related posts by providing up-to-the minute social insights on the brands, clubs, and players that are being talked about the most.
Measuring the buzz created by smart marketing from the tournament’s official sponsors is an exciting opportunity for social media marketers.
With all of this data available in one place, the Cheermeter is one of the simplest ways to keep your finger on the pulse of sport, and watch how brands make the most of the buzz. Make sure you’re in the know about how the biggest social media event ever is being marketed – it’s successes will surely help dictate how people are marketed to on social in the future.
Understand your audience, create more effective content to engage and grow your customer base, and measure social media’s impact on your business goals.