In our new study, we monitored all the mentions of Black Friday on Twitter and Instagram and looked at how a wide sample of Retail brands, including 7 of the United States’ largest retailers, dealt with increased customer demand before Black Friday. Using that information, we were able to pin down some invaluable insights for handling the biggest sales frenzy of the year.
Followers want to engage with brands on social, and brands should know that every Interaction with a potential customer could help the bottom line. But US Retail brands failed to take advantage of social media during one of their most lucrative days of the year – Black Friday!
That’s unfortunate, especially because retail sales were reported to have dropped by 11%. If they had improved their content strategies, they might have captured their audience’s attention and influenced consumer behavior at the most critical moments.
We built upon the research from our recent article to help retailers understand the numbers and improve content strategies to meet consumer demand and drive sales.
Download our in-depth case study to learn more about how retailers handled increased social customer care intake, how and where Black Friday mentions grew across Twitter and Instagram, which brands were most popular on the sales day, and see the Post-boosting strategies leading up to, and during, Black Friday.