How Nike, Red Bull, & GoPro Won YouTube in 2014

Since 2005, YouTube has been the platform for branded videos. It has helped brands monetize their marketing efforts and made virality easier to achieve through simple sharing functions and a massive audience.

How Nike, Red Bull, & GoPro Won YouTube in 2014

Brands are making strides and creating some of the most-watched videos on YouTube. Get this – in 2014, people spent more than 1 billion minutes watching the top 10 ads on YouTube. That’s an incredible number well worth exploring. We analyzed nearly 800,000 videos from 6,000 brands to get an overview of the best brand channels of 2014.

#1 Nike Football

From beautiful goals to ferocious bites, the 2014 World Cup was arguably the social media event of the year. Brands took advantage. Nike was a non-sponsor that launched their campaigns against the backdrop of the games which turned out to be wildly successful. This video above, featuring Christiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Iniesta and others, was the most viewed brand video in 2014! Let’s just put that into perspective – the video was watched over 98 million times, received over 30,000 comments, and the total time viewed was about 795 years.

GoPro takes the lead with over 2.2 million interactions. Ranked #1 earlier this year as the most popular brand in the YouTube Brand Channel Leaderboard, it’s no wonder. Their popularity brought them to new heights with a total of more than 640 million views and a 72% increase in Subscribers – that’s over 1 million new fans. “It’s our customers’ fascinating content that makes the GoPro Channel on YouTube so engaging. There’s no script for the fantastic stories our customers are capturing and sharing every day,” said Nichlas Woodman, founder and CEO of GoPro, said in response to their YouTube recognition.

If you’re looking to effectively enhance your YouTube channel, make sure you have the right tools, like Socialbakers Analytics.

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It gives a comprehensive overview of your channels’ performance and the unique capability to monitor and benchmark from your competitors, too. Track the fluctuation of video views during a selected time range, view the total time users spent watching videos and on which days they engage most with your content, check out interactions and their breakdowns, and filter through the best videos through various categories such as the Like/Dislike ratio, Comments, Views, and much more. Get all of this in a simple to use and single view, and generate PDF reports to share with the boss and your team.

Largest Subscribed Audience

Redbull has over 3 million YouTube subscribers, making them a leading example for captivating audiences and have them coming back for more. They were able to successfully capture over 700,000 new subscribers with their stellar content. To give an idea of the scale – users watched over 10,200 years and 35 days worth of Redbull videos this year! That’s because once someone subscribes to your channel your newly uploaded content will automatically be featured on their homepage and inform them by e-mail; so the bigger the audience, the higher probability the videos will be seen by them. Once a brand has gained a following, marketers should continually strive to increase those numbers of subscribers. Without a doubt, having a successful YouTube channel can do wonders for your brand.

The Takeaway

Marketers who want to gain a solid and engaged YouTube following should benchmark against the best. Seek to make content that people want to share, involve influencers and users alike, and appeal to your targeted demographic. One way of achieving this could be to feature your fans and promote user generated content like GoPro. Partnering up with YouTube celebs and influencers in your industry are a great way to gain a higher reach and new subscribers too – Nike is a great example that took advantage during one of the most watched events on the planet. It’s all about stimulating interactions and keeping your audience engaged.

To really develop a unique and successful video content strategy, performance needs to be analyzed and best practices maintained. Socialbakers Analytics can provide the power for competitive analysis, insight into which content is the most engaging for your fans, and ideal days for posting based on when your target audience is the most active. It’s important to understand your competitors’ social media performance, as well as yours, to have a comprehensive overview and implement a winning social media strategy.

Do you know why you should be posting videos to Facebook?

Global Editor

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