Instagram Blows Away Twitter on Brand Engagement By Almost 50x

Twitter is great for news and real-time buzz. But Instagram is now bigger, and according to our newest data, it’s the definitive place to be for brands who want to engage with their communities.

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Instagram is making waves – it now has more than 300 million users, 70% of whom are from outside the United States, and best-performing brands garner nearly 50× more engagement with organic content. This engagement is defined as the sum of all retweets, replies, and favorites on Twitter.

Instagram gives brands an outlet for creative storytelling and engagement with tight communities of people who share a passion for the the brands’ values. From the stunning photography of National Geographic and Magnum Photos, to the latest fashion from Zara and H&M – 'Grammers love their brands.

Check out these three charts that compare engagement levels (according to data from Socialbakers Analytics) on Instagram and Twitter. And then go get your brand’s Instagram account set up and optimized.

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