In a massively important year for social marketers, we were on top of the trends. Take a look back at the content you’ll need to remember in order to succeed in 2015.
The year’s best content covers a range of topics – from posts about the rare brands that are able to both tell engaging stories on Facebook and provide top-notch social customer care, to studies designed for large Page admins, to stories for all social marketers, like our data-powered look into how Engagement drives website conversions.
Check them out here.
It’s not every brand that can excel at both creating engaging content (and publishing it with a smart strategy) and handling customer care like the social media priority it should be. These brands, from all over the world, did – and saw a huge jump in their KPIs because of it.
Are you monitoring the right Engagement metrics?
Some marketers believe Engagement can’t predict business success – but we use our extensive data library to show that anyone who thinks that is just not looking at Engagement the right way. In this article, we show how social interactions correlate with website traffic.
This study is perfectly suited for Page admins with a huge Fan base to engage with, entertain, and respond to when they have questions or comments about your brand.
Of course, we had a lot more to talk about than just these this year, including data and tips shared on our Facebook, Twitter and LinkedIn pages. Take a look back at our blog for a more complete recap, and know that we’re looking to get you more of what you need to be a Smarter Social Marketer in the year ahead. Is there something you would like to see us cover here? Let us know on social or in the comments.