At the expense of their personal computers and BlackBerry devices, Twitter users have steadily switched to communicating with brands via iPhones and Androids.
From a sweeping sample of 860 brands we’ve monitored since New Years Day 2012 (back when planking, Nyan Cat, and Rebecca Black’s immortal Friday were all things), we found that mobile mentions of brands have grown 7.6 times – even though their number of total monthly active users only grew 2.4 times.
Keep Up With The Mobile Movement
The implication is huge for brands. That means that Twitter users are increasingly leaning on mobile apps to both talk about brands and seek out customer service. And that means that content must increasingly be not just mobile-friendly, but mobile-native.
Here are some quick hits from our data:
- Mobile mentions of brands are up at 3× the rate that MAU growth is
- Mobile brand mentions increased 14.2×, web-based brand mentions only up 4×.
- Brand mentions are increasingly coming from mobile instead of web clients
Want to see the latest data about social customer care on Twitter?
You May Also Like
Kick your Fake Twitter Followers to the Curb with…
Many Twitter users have enjoyed using our Fake Followers Tool to measure the percentage of fake, inactive and good genuine followers on their Twitter accounts, as well as on the accounts of their friends and favorite brands. But now we have three new features that will help rid you of the fakers for good!
6 Pinterest Updates Marketers Need to Know from…
Every month, Pinterest is accessed by over 150 million people, 55% of whom use the platform specifically to find or shop for products. This offers great potential for marketers to creatively display their products to an already engaged audience that are willing to buy. We've reviewed the most relevant Pinterest updates of 2016 to help you thrive on the platform.