Every Monday, I'll be releasing a new video about the latest developments in social media news.
This week, I'm discussing engagement measurements. If the #1 problem every social marketer wants to solve is how to best reach audiences, the #1A is figuring out how to report that accurately. In just two minutes, I take you through all you need to know about this huge issue.
Remember to subscribe to the Social Media Minute with Jan Rezab channel for weekly updates. So far, I've touched on the U.S.'s weak performance in social customer care, the myth of third-party publishing tools affecting reach, and everyone's favorite subject: getting organic reach on Facebook.
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