Of all branded videos on Twitter, only 31% are posted natively - but those account for 67% of total video engagement.
Making the case for native even stronger, we found that posting native videos onto Twitter instead of 3rd-party videos resulted in a 216% increase in engagement for Brands. For both Media and Entertainment, that improvement was a still-notable 58%.
How to win in the year of social video
But neither Brands nor Entertainment, Celebrity, or Media accounts posted nearly enough native videos, relative to other types. Instead, they rely on videos from platforms like YouTube, Vine, and Vimeo to engage users. Third-party videos account for 83% of all videos they post to Twitter.
More than ⅔ of all videos Brands post onto Twitter are from 3rd-party sources.
But those videos create only ⅓ of all video engagement on the network.
As Socialbakers Founder Jan Rezab said on a recent episode of "The Social Media Minute”, posters need to use native content on native platforms. It’s simple, and the best way to get value from interactions on social media.
You May Also Like
Pinterest Influencer Shares 7 Tips for Influencer…
We spoke with the “Pinterest Queen”, Paula Coop McCrory, to get her favorite productivity hacks for making waves on the platform. Considered to be one of the most powerful pinners in the world by BuzzFeed, Paula boasts an audience size of 4.3+ Million Followers on Pinterest.
Facebook Audience Insights and Socialbakers: Your…
Facebook audience insights is the bread and butter of any digital marketing campaign..But building a successful ads campaign is more complicated than simply diving in, as errors and poorly researched decisions can quickly deplete your budget.To be successful, you will need to make the most of the tools available to you. Do you stay native? Or should you branch out and invest in paid solutions for your social media management?Read on to find out: