What happens when one of the world's most exciting fashion brands premieres their new collection at New York Fashion Week - and brings their fans along for the ride on social?
Desigual made waves on social last year and here’s how they took New York Fashion Week by storm this season:
… and Socialbakers is following them every step of the way! Find out later this month when we bring you the behind-the-scenes story of how Desigual prepares to present their new collection on the runway in New York and on social – in real-time.
Fashion brands are without question Instagram’s rock stars. In the first half of this year, Fashion profiles got 4.6x more interactions, 4.6x more followers and grew 4.4x more followers than any other brand category on Instagram. Five of the top 10 largest profiles and six of the top 10 most engaging profiles are Fashion.