Socialbakers Launches Advanced Native Analytics on Weibo

The New Data Center paid service provides the first-ever advanced analytics insights for businesses on Weibo, China's largest social network.

Socialbakers Launches Advanced Native Analytics on Weibo

Socialbakers and Weibo have come together to launch an advanced version of New Data Center – a paid product that allows brands and Weibo verified account owners to track and benchmark their social performance in their industry.

The free tool, which launched in June, has already reached the 200,000 user mark. New Data Center will benefit businesses using Weibo, who for the first time will now have access to the advanced analytics tools necessary to understand their audience and more deeply engage with them on the platform.

New Data Center can be seen as the equivalent of Facebook Insights for Weibo; it provides users with a deep dive into their follower base, content performance, engagement the ability to track trends. The product is currently available in English and Chinese.

Registered users will be able to:

  • Analyze followers by age, gender, and geographic location
  • Provide insights into top followers by engagement and influencers who share your content the most
  • Give content analysis for both owned and other industry profiles
  • Show post level insights to determine whether another brand’s post is organic or promoted
  • View advanced metrics for the past 7, 30, or 90 days.
  • Monitor Ad performance (to be added in the coming months)

Verified enterprise accounts can access the paid version of New Data Center on a 30– day trial via Weibo’s platform.

Co-Founder and Chief Innovation Officer

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