It's been 6 months since Instagram reached 400 million active users. How has its size and maturation impacted Follower growth and interactions? We took a look at data from the 500 largest Instagram company profiles to find out.
There are a few reasons this might be the case. It may take time for a user to become active after they follow a company profile. Some may even stop using their account altogether. Or their feed could be filled with content from other accounts which could make these Followers difficult to reach.
The TakeawayIt is becoming even more critical for social media marketers to break through the noise, so they can get the maximum value out of the still-growing visual platform. There’s nothing alarming about Follower growth slowing down. It's part of the platform’s maturation.
What does it take to make an impact?
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