Companies are creating incredible Facebook 360 videos that put viewers in the middle of the action. We chose 5 of the most creative examples to show what this new technology is capable of.
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Facebook launched Facebook 360 in September 2015 and they have been getting a lot of attention since. Facebook users now have the ability to be transported to various locations – both geographical and fictional – from the comfort of their phone or laptop. Here are the 5 best Facebook 360 videos you need to experience to see what you can do with this new tool.
As Shangri-La’s Luca Deplano discussed at Engage 2016, technology is changing the travel industry by allowing companies to create personalized content for guests. Visit Florida is the state’s official source for tourism. They use Facebook 360 videos to give potential visitors a sneak peek of what they can find on their travels. In this video, Visit Florida takes viewers on a deep-sea scuba dive, following schools of fish and entering hidden caves.
Veronica Mcgregor from NASA gave some great advice at Engage 2016, “don’t be a robot, even if you are one.” NASA’s Curiosity Rover is staying true to this advice by keeping Fans updated here on Earth through regularly Tweeting about Mars in the first person. And now NASA has taken their social media strategy to another planet with Facebook 360 video. Instead of embarking on the strenuous 260-day journey, viewers can visit the Red Planet at the click of a mouse or tilt of a smartphone. With Facebook 360 video, you don’t need astronaut training to join a rover on an extraterrestrial adventure.
Red Bull are taking Facebook 360 experiences to a whole new level with extreme sports. In this video, you can become a virtual adrenaline junkie and speed down a snowy canyon. Notice how Red Bull’s logo can be seen on the parachutes throughout the clip? They’re masters of connecting adventurous sports with their brand.