Facebook and Instagram Ads – What Every Marketer Needs to Know

Socialbakers teamed up with HubSpot to bring you the latest global trends on Facebook and Instagram advertising to help marketers create more efficient and cost-effective ads.

Facebook and Instagram Ads – What Every Marketer Needs to Know

We looked at over 4.5 million ads posted on Facebook and Instagram between January 2015 and February 2016, and found insights you cannot afford to miss. Download our free ebook to learn:

  • The latest trends in Facebook advertising for North America, Europe, Middle East, Africa, Asia-Pacific, and Latin America
  • Which types of ads are becoming more or less competitive in each market based off of Click Through Rate (CTR), Cost Per Click (CPC) ad distribution, and budget 
  • How you can outshine your competition and improve your ad campaigns to each trend 
  • What the global advertising competition looks like

An in-depth look at Facebook and Instagram ads trends

While the content you create is important, delivering your content to the right people is still half the battle – and in a paid enviroment like Facebook and Instagram, doing this effectively requires understanding your competitive climate. We discovered a number of trends happening with Website Conversion ads, Post Engagement ads, Page Like ads, Lead Generation ads, Mobile App Installs, Video Views ads, and Video ads. For instance, we found that since 2015, companies increased their budget spend on video ads by 150%, which will eventually result in a decrease with click-through-rate as competition rises. So what does that mean for marketers? 


Now is a great time to start posting more video ads before the competition gets too high and cost-per-click increases and click-through-rates diminish. 

This is just one of the many valuable insights you will learn from our ebook to help you build more effective ads, no matter where your company resides. Download our ebook for more of the latest ads trends.  

Global Editor

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