Convincing your boss that they need to invest in social media can be a hard sell. We did some research and came up with some talking points to prepare you for the conversation.
1. Platforms are growing and maturing
To effectively communicate with your target audience, you need to reach them where they are - and that’s on social media. Your boss may feel that social media is mainly for teenagers, but the reality today is that this is far from the truth. If they want to reach customers born after 1980, data show that they strongly prefer communicating through social media and messenger apps compared to traditional channels. And as younger generations’ purchasing power increases with time, it’s becoming increasingly important to be fluent and active on the digital channels they’re using.
2. Digital ad spend is on the riseAccording to eMarketer, digital ad spend is expected to surpass television ad spend by 2017. To excel in the digital environment, companies are already shifting advertising budgets to reach customers on digital channels, including social media. Facebook's quarterly earnings are proof that companies are seeing how social media ads can improve customer retention, acquisition, and drive revenue growth.
3. Relevent Content is the currency of social media
4. Social media can be revenue driverMarketers can no longer ignore that social media is now a paid channel. To adapt to the changing landscape, companies need to invest wisely to break through the noise and stand out against the competition.
Marketing leaders need to demonstrate that their social media investments are having a direct impact on customer acquisition, revenue, brand awareness, and ROI. And there’s no better way to do that than by partnering with the right technology partner who can help you create engaging content that will work for your audiences, publish that content at the right time to increase organic reach and impressions, and make sense of which pieces of content to invest in to get you the best possible outcome.
Closing the deal
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