As Pokémon GO fever spread around the world, we tracked all of the exciting data around Pokémon posting, promotion, and engagement.
The Way Industries PlayBy searching for the phrase "Pokémon" in our database, we found more than 20,000 posts across Facebook, Instagram, and Twitter that were published in July. Using our detailed tagging system, we broke these posts down by industry, platform, and engagement.
When Did The Fever Start?Across social media, companies picked up their Pokémon GO activity on July 10th.
ConclusionFor companies across social media, Pokémon GO has become as much a headache as a benefit. How do you capture the spirit of this social phenomenon, and how should it be used to spark a long-term run of marketing success? If it's just for temporary fun, is it worth posting about? Has the peak passed forever?
All of these questions need answering, but for now, we know that businesses are getting tons of engagement around the world with Pokémon GO content. Whether you want to show off the Pokémon at your brick-and-mortar location, add a charging station for battery-drained players, or just strengthen relationships with your fans by engaging with them about their favorite topic, you can draw in a lot of people and excitement. The world is full of fans; you just GOTTA CATCH 'EM ALL!
We couldn't finish this post without saying it!
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